FOREIGNS WORDS IN THE TEXTS OF ADVERTISMENT
Abstract
У статті розглядається входження слів-запозичень у мовний дискурс та вплив іншомовної лексики на динамічність розвитку реклами. Комплекс лінгвістичних засобів ілюструється прикладами з сучасного українського рекламного дискурсу.Downloads
References
Bosa O.A. Communicative tasks of informativity of advertising text / O.A. Bosa // Ukrainian terminology and modernity: Collected articles. – Issue V. – K.: KNEU, 2003. – P. 180-184.
Zhuravlev A.F. Foreign borrowings in the Russian colloquial language (phonetics, morphology, lexical grammar) / A.F. Zhuravlev // Urban colloquial language: problems of studying. – M., 1984. – P. 102-124.
Zirka V.V. The vocabulary of advertising: Tutorial / V.V. Zirka. – D., 2006. – 74 p.
Zirka V.V. The advertising and new-fashioned words / V.V. Zirka // On the ground of law and philological sciences: Collected articles, dedicated to 50th birthday and 25th anniversary of scientific and pedagogical work of prof. Pradid Yu.F. – Simferopol, 2006. – P. 165-168.
Karavanskii S. Search of Ukrainian word, or struggle for national “Me” / S. Karavanskii. – K.: Publishing centre “Akademiya”, 2001. – 240 p.
Kostomarov V.G. Linguistic taste of the epoch (from observations of mass-media language practice) / V.G. Kostomarov. – M.: Pedagogika-Pres, 1997
Lotte D.S. Questions of borrowing and sorting of loan words / D.S. Lotte. – M.: Nauka, 1982. – 152 p.
Advertising. Glossary / [edit. N.V. Ivanchenko]. – K., 1998. – 202 p.
Rudenko S. Corporate identity and logo / S. Rudenko // Fine art. – 2005. #4. – P. 23-26.
Simonok V.P. Loan names included in Ukrainian financial and economical terminology / V.P. Simonok // On the ground of law and philological sciences: Collected articles, dedicated to 50th birthday and 25th anniversary of scientific and pedagogical work of prof. Pradid Yu.F. – Simferopol: Elinio, 2006. – P. 283-286.
Dictionary of foreign terms / [edit. Ye.I. Maznichenko]. – K.: Naukova dumka, 2000. – 662 p.
The Ukrainian language: Encyclopaedia / [edit. M. Bazhan]. – K.: “The Ukrainian encyclopaedia of M.P. Bazhan”, 2000. – 989 p.
Abstract views: 60 PDF Downloads: 28
ISSN 
